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I’m Jordi,
I’m a creative,
I’m a father,
I’m an entrepeneur, I’m a man,
I’m … I’m alive

    Some story

    I was born and raised in rural Catalonia. At the age of 20 I spent two intense and formative years studying dance and choreography at the renowned performing arts school P.A.R.T.S. in Brussels. In 2000, I moved to Montreal where I worked as a performance artist, creative director and choreographer for a number of distinguished artists and companies including Danièle Desnoyers and O Vertigo. I also created my own multidisciplinary performance company called VISIO.

     

    Through my work with live video, I was motivated to explore the digital movement that was becoming increasingly relevant at the time. In 2005, I graduated from INIS (Montreal) in Interactive Media and joined Sid Lee as an information architect working with clients including; Cirque du Soleil, Tourisme Montréal, Adidas Originals and many more.

     

    In 2008, yearning for home, I returned to Barcelona to work with the Swedish digital agency Great Works. In 2009, I returned to Sid Lee but this time as a social media consultant for the Amsterdam office. While there I was involved in the strategic phases of projects for Adidas Originals, Red Bull, and Heineken among others.

     

    In parallel to this work I started a social media agency in Barcelona called DIVE. The agency focused the social media management and content creation for local clients mainly in the cultural sector including ASUS, the Barcelona City Council, the Barcelona Design Museum, and many more.

     

    In 2010, I co-founded the production company Ex-centris, where we created the Piknic Electronik Barcelona, Brunch Electronik and Electrosnow, three electronic music festivals that combined music with the outdoors and that shared the mission to bring electronic music culture to a wider audience. These festivals were extremely successful and are now mainstays of the Barcelona music scene. 

     

    In 2016, in search of new challenges and inspired by the desire to promote healthy living, I founded the Organic Festival. The primary focus of the event was to promote wellness and a healthy lifestyle in an engaging and fun way. In a similar quest, In 2017 I discovered surf and in 2018 I founded the Barcelona Surf Festival which we had the first edition in 2019 with great success bringing the entire Catalan community together to celebrate Mediterranean surfing.

     

    In 2020, I decided to go back to my home town and settle in my family’s cabin with my older son Kai. There we have been living until recently a rural life while being involved in some locals projects like the Green Way Crew and Lokals. It’s been an amazing experience to live at a slower paste, hard and frustrating at times, but at the end a life changing experience that has taught the importance of living slowly, in nature and in health.

     

    Currently I’m in Lanzarote surfing and contemplating my life, looking to how I got here and how I want to move from here. I feel everything is going very fast and we don’t take the time to enjoy our present moment. Whatever the future has in store for me, I feel it has to be more mindful, it has to facilitate being in the moment and in community. We are so connected digitally all the time, yet real human interaction become so rarely, we isolate each other more and more, even though we are right next to each other.

     

    I feel the value of human centered designed experience are more and more important in our daily lives. If you are interested in knowing me or propose me an idea that could become a fun project, drop a line and let’s meet.

     

    Saludos,

    Jordi

     

    Curriculum Vitae

     

    Education 

    2006 - 2007 INIS (Institut National de l’Image et du Son) Interactive Media

    1998 – 2000 PARTS - Performing Arts Research Training Studies (Brussels, Belgium) 1995 – 1997 Institut del Teatre de Barcelona (Spain)

     

    Awards

    2006 Bourse d’excellence UBISOFT

     

    Work Experience

     

    Other projects

    2020 - 2022 I founded the Green Way Crew, a space for the creative community of my home town Tortosa too meet, have a nice meal and enjoy different cultural events. This project was hand in hand with Lokals, a community of young creatives that organized concerts, festivals, parties and taught young up and coming artist to produce and create their own art. We created a small local community that had a huge impact on the territory.

     

    Festivals

    2012 founder and director of D-IVE Fest, about influencers and mobile photography.

    2012 - 2016 Co-founder and marketing director at Piknic Electronik Barcelona.

    2013 - 2014 Co-founder and marketing director at Electrosnow Festival in Andorra.

    2013 - 2016 Co-founder and marketing director at Brunch Electronik Barcelona.

    2014 Pumpkin Eletronik at Sala Apolo, Barcelona

    2015 In-edit festival, advisor for the Montreal implementation of the festival

    2016 Offf fest, advisor for the Montreal implementation of the festival

    2016 - today, Founder and director of Festival Orgànic in Barcelona.

    2019 - today, Owner and director of Barcelona Surf Festival.

     

    Marketing, communication and social media

    2009 - 2019 CEO at Dive Barcelona 

    Clients Design Museum, City of Barcelona, Barcelona Cultural Council, Asus, Nike SB, H&M, La Mercè festivity, Barcelona black novel festival, Barcelona Poetry festival, Montjuic de Nit festivity, and many more campaigns for these clients.

     

    2009-2010 social media consultant for Sid Lee in Amsterdam. Clients: adidas Originals, Red Bull, Heineken, Fat Boy, ...

     

    2009 - Co-Founder Five is Blue (client: Bershka).

     

    2008 Creative Producer at Great Works Barcelona. Clients; H&M, Ajuntament de Barcelona, Bacardi, Electrolux, Symio.

     

    2006 – 2007 Experience designer and social media strategist at Sid Lee Montreal. 

    Clients; adidas Originals, Cirque du Soleil, Red Bull, Tourisme Montreal, Aeroplan, MGM Grand.

     

    Other digital projects

    2005-2008 Blog on creativity called ex-dancer.com.

     

    Guerrilla project

    2005-2007 Collective Street Intercept; Guerrilla events in cities such as Montreal.

     

    Performance art

    2000 – 2005 Artistic Director. Projet Recherche What What I What. Created and directed performances; “GVG.2”, “Visio”, “Strange Places” and “Consequence”.

     

    Video Art 

    2000 - 2005 Video work/Installations including; Priming, After Hours, me/me, GVG.2, Visio, Strange Places, Why did you become a dancer?, 445, White Room.

     

    Productions in performance art 

    2002 – 2004. Multimedia Festival “Vestim Felip” (Spain), Multimedia event “After Hours” (Montreal and Spain)

     

    Guest Artist as performer

    2000 - 2005 O Vertigo, Le Carre des Lombes, Frederic Messier, Montreal Danse, Anne Teresa de Keers- maeker, Teatre National de Catalunya, and many more...

     

    Film 

    2005 “Missing Victor Pellerin”.

     

    Languages Spoken and written

    Catalan, English, Spanish and a little French.

     

    Link of interest

    https://barcelonasurffestival.com

    https://sidlee.com/en

    https://barcelona.brunch-in.com/park/

    https://www.festivalorganic.com

    https://www.venturandco.com

     

    Videos

    Barcelona Surf Festival 2019

    https://vimeo.com/346843265

    https://vimeo.com/347155062

     

    Dive Barcelona Reel

    https://vimeo.com/146222615

     

    Piknic Electronik

    https://vimeo.com/137342064

     

    Electrosnow

    https://vimeo.com/93649731

    https://vimeo.com/87064804

     

    Festival Orgànic

    https://vimeo.com/210586716

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